| April 19, 2010
LOOKING FOR LOCAL WINE? LOOK FOR "100% GROWN BY GRAPE GRPWERS OF ONTARIO LABEL
New label identification appearing on Ontario wines clearly identifies wines made from Ontario grapes
St. Catharines, ON (Monday, April 19, 2010): In an effort to showcase wines made from 100 per cent Ontario grapes, the Grape Growers of Ontario (GGO) have developed a new label and made it available to wineries to add to bottles of VQA wines.
The new label features the Grape Growers of Ontario logo – a trillium and a cluster of grapes – and the words, “100% Grown by Grape Growers of Ontario”.
“As growers, we want to play a part in marketing the great wine made here in Ontario from the grapes we grow. We’re excited about the potential that this label has to raise consumer awareness about 100 per cent Ontario wines,” said Bill George Jr., Chair, Grape Growers of Ontario.
The decision to create the label follows consumer research conducted by GGO which showed that Ontario consumers don’t always understand what the VQA label denotes. The logo is meant to complement existing VQA labelling, further emphasizing that one of the characteristics of VQA wine is that it is made from 100 per cent grapes grown in Ontario.
Several wineries including Megalomaniac Wines, Stoney Ridge Estate Winery, and Erie Shore Vineyards began using the label as of March 1, 2010 and feedback to date from the wine industry has been positive.
The Grape Growers of Ontario is the official organization that represents over 450 actively producing growers on 15,000 acres in the province’s four viticulture areas: Niagara Peninsula, Pelee Island, Lake Erie North Shore and Prince Edward County.
Contact:
Debbie Zimmerman, CEO
905-688-0990 Ext. 225
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July 8, 2010
Grape Growers of Ontario, Winery & Grower Alliance of Ontario and Wine Council of Ontario Reach a Two-Year Agreement on Grape Pricing
April 19, 2010
Look for Local Wine? Look for "100% Grown by Grape Growers of Ontario" Label
April 13, 2010
Grape Growers of Ontario re-elect Bill George Jr. as Board Chair
March 31, 2010
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February 14, 2010
NEWS RELEASE FROM "BETTER FARMING" - Ontario Pork Gets Marketing Powers Back
December 16 , 2009
The Grape Growers of Ontario Welcome the Federal Government's Investment in Research for Ontario Grape and Wine Industry
November 6 , 2009
Wines from Niagara-on-the-Lake Chosen as Official VQA Wines for the Legislative Assembly of Ontario
October 14, 2009
Grape Growers of Ontario Welcomes Government's New Plan to Ensure Growth in 100% Ontario Grown Wine
September 16, 2009
Grape Growers of Ontario Install the 2009 Grape King
July 30, 2009
Peter Mansbridge to speak at 2009 Scotiabank Celebrity Luncheon
May 1, 2009
Ontario Grape and Wine Research Incorporation Launches Request for Proposals Web Link
April 15, 2009
Bill George Jr. re-elected as Chair for the 2009-2010 Term of Office
April 3, 2009
Owning Our Ontario Market
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